Our Web Design Process from A to Z
8 min read
Most web projects fail because of two things: unclear expectations or no process at all.
At Airo Studio, we’ve refined our process to make things simple, collaborative, and transparent — so clients always know what’s happening and why.
Here’s a full breakdown of how we go from idea to launch.
1. Discovery Call
Before anything, we get to know you.
This short, no-pressure call helps us understand:
What you do
Who your audience is
What goals you want to achieve with the site
We also walk you through how we work and what to expect.
2. Project Planner
If we're aligned, you'll fill out our Project Planner — a quick 4-step form to gather:
Timeline & budget
Required services
Project goals or a brief
This helps us craft the right solution, not just “a website.”
3. Strategy & Site Architecture
We start with the structure:
What pages do we need?
What’s the ideal user journey?
Where should key actions happen?
We map out a full wireframe and strategy before design begins.
4. Figma Design
Now comes the fun part: visuals.
We design your site in Figma — mobile-first, with user experience and storytelling in mind.
You’ll get a clickable prototype you can explore and comment on.
5. Development
Once approved, we start building — in Shopify or WordPress depending on your project.
All code is clean, fast, and built for SEO and scalability.
We test everything on desktop, mobile and tablet before launch.
6. Launch
We coordinate a smooth, stress-free launch — and give you full access, tutorials, and ongoing support if needed.
7. Optional: Ongoing Optimization
Want to improve conversions or test changes post-launch?
We offer CRO and site audits as add-on services.
Final Thoughts
Great websites don’t come from chaos — they come from clarity and process.
If you want to work with a studio that has a system and respects your time, let’s talk.
Feel free to book a Free Discovery Call
Free Discovery Call

