Our Web Design Process from A to Z

8 min read

Most web projects fail because of two things: unclear expectations or no process at all.

At Airo Studio, we’ve refined our process to make things simple, collaborative, and transparent — so clients always know what’s happening and why.


Here’s a full breakdown of how we go from idea to launch.


1. Discovery Call

Before anything, we get to know you.
This short, no-pressure call helps us understand:

  • What you do

  • Who your audience is

  • What goals you want to achieve with the site


We also walk you through how we work and what to expect.


2. Project Planner

If we're aligned, you'll fill out our Project Planner — a quick 4-step form to gather:

  • Timeline & budget

  • Required services

  • Project goals or a brief


This helps us craft the right solution, not just “a website.”


3. Strategy & Site Architecture

We start with the structure:

  • What pages do we need?

  • What’s the ideal user journey?

  • Where should key actions happen?


We map out a full wireframe and strategy before design begins.


4. Figma Design

Now comes the fun part: visuals.
We design your site in Figma — mobile-first, with user experience and storytelling in mind.


You’ll get a clickable prototype you can explore and comment on.


5. Development

Once approved, we start building — in Shopify or WordPress depending on your project.
All code is clean, fast, and built for SEO and scalability.


We test everything on desktop, mobile and tablet before launch.


6. Launch

We coordinate a smooth, stress-free launch — and give you full access, tutorials, and ongoing support if needed.


7. Optional: Ongoing Optimization

Want to improve conversions or test changes post-launch?
We offer CRO and site audits as add-on services.


Final Thoughts

Great websites don’t come from chaos — they come from clarity and process.
If you want to work with a studio that has a system and respects your time, let’s talk.


Feel free to book a Free Discovery Call



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+34 650 64 91 38